Our Team

Brett Casper

Senior Consultant

Brett is an experienced life sciences consultant with a passion for helping clients solve their most pressing marketing and commercialization challenges. His primary area of focus is new product launch strategy, having partnered with numerous clients to solve complex issues related to product positioning, pricing, access, payer and reimbursement strategy, and physician/patient marketing. Brett is also highly skilled in market research, using both quantitative and qualitative methodologies to create data-driven solutions for new product launches that are actionable and impactful.

Brett has worked across a wide range of therapeutic areas, with specific expertise in oncology, neurology, virology, rare diseases, and cardio-metabolic conditions. Previous clients have appreciated Brett’s immediate understanding of key issues and rigorous approach to problem solving. Prior to joining Blue Fin Group, Brett worked at ZS Associates managing marketing strategy and market research projects for mid-to-large sized pharmaceutical companies.

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