Our Team

Nicole Pay


Nicole is an experienced life sciences consultant who uses her deep analytical and methodological skills to distill actionable insights into complex healthcare problems. She brings a passion for connecting patients with products and an expertise in market access, health economics, outcomes research, and payer strategy.

During her career as a consultant, Nicole has supported numerous product launches for small biotechnology and large pharmaceutical companies. As a technical expert, she developed MS Excel-based modeling tools for global assessments and budget impact analyses and has several publications resulting from her work. Nicole gained significant experience as a project lead for global and US payer market research to enable clients to make intelligent and strategic decisions for the future of their products. Prior to joining Blue Fin Group, Nicole was a consulting and research professional in both Market Access and Health Economics at ICON plc (formerly PriceSpective), Stratevi, and Acsel Health.

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