Four unique case studies that go from challenges to solutions. Each one details the challenge faced, Blue Fin Group’s unique approach, the solution deployed, and the results achieved on behalf of the client.
1. Integrated Channel and Services Strategy – US launch of a new specialty medication
2. Changing Channel Strategy – covers the details of a Market Access Strategy
3. Managed Markets – evolution of channel strategies to complement the vision of how pharmacies, clinics, distributors, and regulators are evolving
4. Market Access Strategy – launching a specialty product for a particularly challenging patient population