John Cervione, Managing Partner, Blue Fin Group, is leading a panel to “Establish Partnerships with IDNs to Streamline Care Coordination” at the World Congress event on July 24 and 25, also attended by Jennifer Hamilton, Partner, Blue Fin Group. Inherent challenges in the commercialization of a specialty product can seem daunting to manufacturer organizations. And […]Read Full Article
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“Patients don’t want drugs: they want better health outcomes.” This post on Forbes.com reminded me of a theory I’ve had for a while: it’s not just about the drug or device any more, it’s about the entire experience. As my Blue Fin colleagues have written, specialty products require innovation from the manufacturer across the entire […]Read Full Article