Pharmaceutical Manufacturers

Marketing teams are challenged to understand how all the moving pieces across product, patient, provider, payer and pharmacy work. With our cross-functional approach to commercialization, Blue Fin Group helps pharmaceutical manufacturers take commercialization from concept, to launch to loss of exclusivity. By building solid foundations for product strategy and launch, taking into account the uniqueness of therapeutic areas, drug classes, patient bases, and pricing and reimbursement scenarios, your marketing team has the full picture and can understand and articulate the full plan.

The contemporary view of commercialization from marketing leaders is to develop a plan that includes all stakeholders and the flow of the dollar to understand real forecasts and how they will be achieved. Blue Fin Group likes to begin with Stakeholder Journey Mapping as a foundational element conducted early in the launch planning process. At Blue Fin Group, we want clients to have a holistic understanding of the treatment journey, going beyond a simple patient journey. By mapping the full spectrum of each influencer/ stakeholder within the healthcare ecosystem Marketing teams walk away with holistic plans that link across the commercial business silos.

The largest impact to a product’s gross to net is almost always their impacts from payers. Understanding how payer access varies across pharmacy and medical benefit products and across product archetypes, therapeutic areas, drug classes and a diverse set of statutory discounts from government and commercial plans is incredibly challenging.

Blue Fin Group has deep skills in understanding payer markets and the impacts to government pricing, gross-to-net and the balancing act that needs to occur between pricing and contracting over the long-term of a product’s life.

55% of legitimate prescription volume falls on the floor everyday due to challenges with the patient journey. With narrow pharmacy networks, restrictive formulary design, and high patient out-of-pockets, products need to have the right mix of support to help with patient pull through.

Blue Fin Group is extremely adept at configuring these programs with each channel of dispensing or administration across all payer and reimbursement constructs. We focus on optimizing the funnel for every patient and every intervention. Whether building an internal hub or hiring a vendor or integration hub-like services into a pharmacy agreement, we have you covered. We help manufacturers craft and implement comprehensive solutions that enhance patient access and affordability. Our knowledge of copay and other financial assistance tools, including bridge therapies and trials, allows us to accurately assess performance and hub management.

Distribution for primary care was relatively straight-forward – sell to a wholesale distributor who in turn sells to a retail or hospital pharmacy. These days there are 8 forms of distribution and each of them work differently and if done incorrectly can create havoc on access. Design a network too large or too small or outside of compliance and Marketing teams point to a failure of physical access.

Blue Fin Group is the poster-consulting firm for distribution. We were at the center of model migration in the early 2000s and work with all forms of distribution including third party logistics providers. We have helped manufacturers simply design and negotiate agreements and have designed complex networks to support cell and gene therapies.

Pharmacies and administering providers are where the science meets the patient and are the main vehicle to align a physical access approach to align with your products objectives. Designing for small populations and across 10 different types of pharmacy can be overwhelming to some teams. Designing the right administration sites of care can make or break medical benefit products.

Blue Fin Group has been designing pharmacy and provider strategies across all therapeutic areas and drug classes for years. Our team of PharmDs are standing by to help understand your unique product, positioning, patient population, pricing schedule and support needed to help pharmacies and providers help their patients gain access to products.

The policy and pricing landscape is constantly changing. From reform that began with the prospective payment system to BBA, MMA, DRA, ACA and all the reform pending in the 2020s, manufacturers have to understand and predict what’s coming and how these impact pricing implications.

Blue Fin Group has been advising manufacturer clients on government pricing issues for over 10 years. We understand all the regulations across HHS, CMS, OIG, DEA, State and other regulatory bodies. We partner with the Nation’s leading legal teams to stay on top of this changing landscape so we always operate with the most contemporary and forward looking views possible.

Comprehensive data and business insights, analytics, strategy and design. This covers product, patient, prescriber, pharmacy, payer, SOCs, and distribution.

As the access and channel headwinds continue to intensify, pharmaceutical manufacturers are struggling more than ever to forecast and optimize their gross-to-net position. It is particularly difficult because to do it optimally requires a full working knowledge of all the commercial functions against a backdrop of a broad and deep understanding of the healthcare ecosystem and across Therapeutic Area, Product Archetype, and Benefit Construct. With a deep understanding of the components that impact statutory discounts and rebates, Blue Fin Group delivers financial forecasting that provides cross-functional views of the impact of various market access strategies. This informs decisions such as pricing, contracting, changes in statutory regulations, and the contribution of the manufacturer to overall financial results.

Our subject matter expertise extends across the healthcare industry, from pharma manufacturers to business intelligence platforms and gross-to-net providers. We have a proven track record of delivering tailored solutions that meet our clients’ unique needs and goals. If you’re looking to optimize your gross-to-net position, improve your services, or better understand the healthcare ecosystem, contact Blue Fin Group today to learn how we can help you achieve your goals.